|Published online: May 6, 2014||$US5.00|
The research reviews literature discussing factors that drive the institution choices of students, intending to build hypothesis which defines that relation. One such unique selling factor for EHWLC “Learners First” is considered for testing. The research is still a work in progress. The combined methodology is proposed to quantitatively test this interpretivistic process however an emergent methodology suggested by review would be deemed suitable. A pragmatic sample would be chosen from the population of all higher education (HE) students at EHWLC. The findings would define and assign values to factors involved in student decisions. The effect of factors in decision would be established by the review. The findings would also test and verify the hypotheses thus formed. The research will identify the gaps in literature discussing factors affecting student’s institutional choices. From perspective of analytical simplification, the conclusions of findings, drawn by literature as well as testing, are reasoned to be valuable, reliable & pertinent to other educational organisations.
|Keywords:||Higher Education, Institution Choice, Policy/Marketing Effectiveness, United Kingdom, International/Domestic Students, Student Decision Making Variables|
The International Journal of Learning in Higher Education, Volume 20, Issue 3, May 2014, pp.1-12. Article: Print (Spiral Bound). Published online: May 6, 2014 (Article: Electronic (PDF File; 928.975KB)).
MBA Support Volunteer, International Student Support, Ealing Hammersmith and West London College, London, UK
MBA Course Director, International Student Support, Ealing Hammersmith & West London College, London, UK